SELLING / STRATEGY & REPRESENTATION
Your property, your circumstances, and your goals deserve careful attention. I'll help you prepare, present, and market it with purpose, then stay engaged through the terms and decisions that follow.
Your property isn't interchangeable with the house down the street. It deserves presentation that makes its strengths easy to see, paired with pricing, exposure, and negotiation that serve your goals.
My listing marketing package includes professional photography, drone footage, property video, personalized walk-through features, 3D tours, interactive floor plans, dedicated property websites, and social media marketing. These are included services, not upgrades you pay extra for.
I'll tailor the presentation to your property. Zillow Showcase is the only optional add-on at the seller's expense.
Professional photography is the foundation of a compelling property presentation. It's about more than beautiful images. Buyers need to understand the spaces, natural light, finishes, setting, and the features that make your property stand apart.
I take care in how the property is prepared, photographed, described, and presented to its likely buyers.
View this equestrian property's sale and presentation ↗
A professionally presented tour lets prospective buyers experience a home's flow, standout details, and character before scheduling a showing. These aren't generic slideshows. They're designed to introduce the property and help the right audience picture themselves there.
Watch the original Brush Prairie property walkthrough ↗
For acreage, equestrian facilities, impressive settings, or distinctive lots, an aerial perspective can help buyers understand what still photographs cannot: how the property sits, how the land is arranged, and how its features relate to one another.
Watch the original drone video ↗
When suited to the property, an immersive 3D experience invites buyers to explore rooms at their own pace, revisit details, and engage with the home from wherever they're searching.
Explore the immersive property tour and floor plan ↗
A property-specific online destination can bring together professional photography, tour video, features, and listing information in a focused presentation that is easy to share with buyers and their agents.
View the original Brush Prairie property website ↗
Floor plans help buyers visualize room relationships, movement through the house, and flexible use of the space. When useful, interactive floor plans complement photography and a 3D tour.
Explore the original interactive floor plan ↗
Short-form video and thoughtfully edited property highlights create additional ways to introduce a listing beyond traditional home-search sites, emphasizing details likely to resonate with its intended audience.
Watch my original social highlight reel ↗Great visuals make an introduction. The rest of the transaction depends on preparation, follow-through, and well-informed decisions.
A comparative market analysis and property-specific positioning based on relevant closed sales, pending activity, competition, condition, and buyer demand.
How my listing process works ↗Accurate MLS presentation, appropriate syndication, digital promotion, showing coordination, and ongoing evaluation of market response.
See the marketing process ↗Strategy doesn't end when an offer arrives. I help you evaluate price, financing, contingencies, timelines, and possession terms to protect the outcome you want.
See a real seller negotiation ↗Thinking about selling? Let's talk about what makes your property distinctive and put together a plan that fits.
Present it with perspective
I'll listen to your goals, understand your timing, and recommend a plan suited to your property and circumstances.
Thoughtful photography, video, drone footage, 3D tours, floor plans, and property storytelling help buyers understand what they're seeing.
I'll share activity and available feedback, explain what it means, and recommend your next move.
I'll help you evaluate each offer beyond price, including terms, timing, and the details that affect your goals.
I've represented buyers and sellers in Washington and Oregon since 2005. My early customer-service training at Nordstrom shaped a standard that still guides my business: listen carefully, communicate clearly, and follow through.
My complete listing marketing package is included in my service, with the presentation tailored to highlight your property's strengths. Zillow Showcase is the only optional seller-paid marketing upgrade.
01 / PREPARE & POSITION
Before recommending a list price or a marketing plan, I want to understand your property, your priorities, and your timeline.
02 / PRESENT WITH PURPOSE
The way a property is presented should make its strengths clear, whether it's a first home, a luxury listing, acreage, or something unusual.
03 / BUILD & MEASURE EXPOSURE
Listing exposure is more than posting photos once. I monitor activity, listen to feedback, and keep you informed as buyers respond.
04 / ADVOCATE THROUGH CLOSING
The highest number is not always the strongest offer. Your net, deadlines, financing, contingencies, and moving needs deserve the same attention as the price.
Curious what makes sense for your property? I'll review the available evidence, explain my recommendations, and walk you through a realistic plan.
Request a no-obligation property review ↗These aren't stock examples. They're actual walkthrough videos from properties I've represented. Video helps buyers explore a home's layout and character before they visit. Each property has its own story, and its marketing should reflect that.
Walkthrough of the property that sold for $975,000 at full asking price.
A look inside the 10-acre equestrian property that sold for $1,249,900.
Walkthrough of the Vancouver home that went pending in four days.
These are examples of actual property presentation. My listing marketing package is included; Zillow Showcase is the only optional seller-paid add-on. Past sale results do not guarantee future outcomes.
My standard listing marketing package already includes professional photography, drone footage, property and personalized walk-through videos, 3D tours, interactive floor plans, a property website, and digital promotion. Zillow Showcase is the only optional marketing upgrade at the seller's expense. For qualifying properties, it provides an additional enhanced listing experience on Zillow. I'll explain the price before you choose whether to add it.
Zillow reports that Showcase listings have attracted more engagement and, on average, sold faster and for more than comparable non-Showcase listings. These are observed comparisons, not guarantees for an individual property. See Zillow’s research ↗
Showcase conceptMy full listing marketing package is already included. As a participating agent, I can also offer Zillow Showcase to qualifying sellers. It is the only optional marketing add-on paid for by the seller.
Selling and buying often go hand in hand. I can help coordinate the timing, equity, contingencies, and negotiations of both transactions, so the strategy for one supports the other. Connect with me on Zillow to explore your next home while we plan the sale of your current property.
Connect with me on ZillowSearch for your next home. Explore homes, request tours, and ask questions directly through Zillow.
Coordinate both moves. We’ll build a plan around your sale, purchase, financing, and timing—without assuming one approach fits every move.
Experienced representation on both sides. I’ll help you weigh offers on your property while evaluating and negotiating the terms for your next home.
Price, preparation, timing, and offer terms all shape a successful sale. These are common questions we can work through together.
I prepare a comparative market analysis using the most relevant recent closed sales, active competition, and pending listings available for your property. I also consider condition, lot size, improvements, location, and buyer appeal. It's a pricing recommendation, not an appraisal or a guarantee of the final sale price.
Not necessarily. I help prioritize improvements by likely buyer impact, cost, and your circumstances. Cleaning, decluttering, touch-up paint, lighting, and small repairs can be worth considering. Expensive renovations are not automatically the best use of your money, and some issues may need qualified specialist advice.
It depends on the home's price range, condition, location, competition, the current buyer pool, and the season. Rather than promise a number of days, I'll review the most relevant local activity and explain the factors affecting your listing.
My listing marketing package includes professional photography, drone footage, property video and personalized walk-through features, 3D tours, interactive floor plans, dedicated property websites, and digital and social media promotion. Those services are included, not separate seller-paid upgrades. I tailor the presentation to your property. Zillow Showcase is the only optional marketing add-on at the seller's expense, and we'll review its cost before you decide.
We can explore possession timing and, where appropriate, a negotiated seller rent-back, subject to the buyer's agreement and transaction requirements. For example, on my Brush Prairie listing I secured seven additional days for the sellers at no charge after negotiating the full $975,000 asking price.
Read the Brush Prairie negotiation story ↗I'd welcome the opportunity to help you evaluate your options, whether you're ready to list or simply beginning to consider it.
Request your personal listing consultation ↗A thoughtful place to start
Tell me about your property and what you're considering. I'll start by listening to your goals, then help you understand the next steps.
